Halloween Makeup Tutorials for Makeup and Costume Masters!

Sometimes you just want to show off your skill with a makeup brush and Halloween is the perfect time to do it! Not all of us have the vision and ability to create works of art on our faces, but for those of you who can, check out the tutorials below for some amazing makeup ideas for your costume this year!

Legit Zombie

We don't want to see any of this "sexy zombie" stuff here, we want gory, scary, and creepy zombies. The tutorial below will walk you through exactly how to create this masterpiece. You can stop at the face or go all out and complete your shoulders as well!

Scary Clown

If you don't have the time or the money to get the supplies for the realistic zombie makeup above, try something equally as creepy but much more simple and construct a scary clown! This option has fewer and bolder details so the creation is much simpler.

Don't forget that you can get all of this makeup and the costumes to go with it at any of our locations in San Jose, Marin, or Santa Cruz. We have professional brands so you put nothing but the best materials on your sensitive face. Stop in and see us for some tips, ideas, accessories, costumes, and tons of fun new makeup!


Don't Miss the Upcoming Ballroom Dance Events on the West Coast!

It's that time of year again, for the next couple of months we'll be seeing a lot of exciting dance competitions and California's talent will certainly have its share of spotlight! Take a look below for some of the major ballroom dance events coming up on the west coast.


Ballroom Dance Competition

Desert Classic Dancesport Championships - July 9th - 12th

Whether you want to compete or you just want to enjoy the show, the Desert Classic Dancesport Championships is perfect for you. The four day event features amateurs and professionals in a variety of ballroom styles, all of which are sure to entertain!

International Grand Ball - July 24th-26th

For more ballroom talent, check out the International Grand Ball! Register in person on July 23rd starting at 4pm or purchase your tickets online to reserve your spot to enjoy team dances, amateur, youth, Latin, rhythm, and other ballroom styles.

Embassy Ballroom Championships - September 2nd-6th

Finally, wrap up the summer with some incredible performances in solo, partner, amateur, professional, and formation dance events at the Embassy Ballroom Championships. Dancers will be able to show off their summer of hard work and fans will enjoy the breadth of talent and number of performances offered.

Get out there and enjoy some of the country's best dancers this summer!


Find Your Recital Staples and More at San Jose Dancewear & Costumes

Dance recital season can be stressful, especially for those who have never done it before, but it can also be a lively and exciting time for both you and your kids! Don't waste time stressing about the simple things, come in to one of our locations in San Jose, Marin, or Santa Cruz to help you find what you need. There are a few things nearly all dancers will need for their recitals, read below to get started!

dancewear leotards




From colored leotards with long sleeves to two-piece leotards made to support dancers beneath costumes, we can assure you you will find what you need. We have a huge selection as well as access to the inventory of many big-name dancewear vendors such as Danskin MotionWear, and So Danca.


Whether your child is in ballet, tap, hip hop, or jazz, he or she will likely need a certain kind of tights. We carry a variety of sizes, colors, and styles for different dance purposes.

The Odds and Ends

Perhaps what is most important to prepare for dance recitals is the small stuff. You're not likely to forget something as important as a costume, but we can help you with the small things such as bobby pins, hair glitter, makeup, and something to carry it all!

Stop in and see us so you can remember to have fun during recitals this year. After all, they're not something you will want to forget.


We're Celebrating the Beginning of Summer with a Huge Swimsuit Sale!

It's officially summer and we want to celebrate fun in the sun by offering incredible deals on swim wear at San Jose, Marin, and Santa Cruz Dancewear!

Swim Suit Red 2 (1)

Swimsuit Sale

Don't pay an arm and a leg for a beautiful bikini at a department store, they charge twice as much for lesser quality. Instead, come check out the huge selection of swimsuits we're offering from your favorite dancewear brands. Our swimsuits are high quality Brazilian pieces that are colorful, made from the best material, and fit well on a variety of body types.

Our sale is a whopping 50%, what was once $40 per pair is now only $20 per pair, $10 per piece. You can mix tops and bottoms or find coordinated pieces to fit your style.

Don't wait to stop in, this sale is only in effect as long as supplies last and those who come early will have a better selection to choose from.

Don't miss this opportunity to find incredibly high quality swimsuits for only $10 a piece! Mix sizes and styles to get the best fit and a unique look. The sooner you get here the more selection you will have, so don't wait! Come see us today!


Wigs! Complete a Costume, Nail a Party, or Just Be Prepared for Fun

You want 'em, and we got 'em -- we carry wigs to go with every costume and even more durable wigs for repeated use!

Colored Wig

Need some ideas? Pair short colored wigs, as shown above, with some groovy '60s Go-Go outfits and knee-high white boots. Any afro wig will make a great addition to our '70s disco outfits, and our long wigs will bring out the inner hippie in you when paired with some rose colored glasses and a headband. If you're looking for something a little spookier, we have slick Dracula hair and long witch hair as well!

Spooky Wig

Not shopping for Halloween? No problem. We have wigs that are intended for repeated use as well in cosplay events and the like. At SJ Dancewear, you can invest in a durable costume wig for your character that won't fall apart after just one use. We have long wigs for female Renaissance costumes,  Mullets and spiky male wigs for anime cons, colored wigs for fictional characters and superheros, and much more!

Come by SJ Dancewear, Marin Dancewear, or SC Dancewear and let our friendly staff help you pick out the perfect wig for your needs.


Tap Shoe Components and Getting the Best to Suit Your Needs

Tap dancers rely on their feet as much, if not more than other dancers, which is why it's especially important for them to know their shoes and be sure to have the best for their personal needs. Below we'll walk you through the main components of a tap shoe and describe the best options for different purposes and requirements.

Tap Shoes


The heel of most tap shoes can be modified to produce different sounds and increase comfort. For example, the plastic heel that most starter shoes come with is cheap, and may not produce the nice, deep tone of a leather heel. Keep in mind that the higher the heel is, the more pressure the front of the foot will feel.

Toe Box

The type of toe box that is best for you will largely depend on your particular flavor of dancing. If you do a lot of moves that involve pressure on the toes, a nice, sturdy toe box might be for you. If you need flexibility in the toes, get a lighter leather toe.


The proper topline can prevent issues such as chafing, blisters, and a twisted ankle. Higher toplines offer more support but may require padding or notching for comfort. Low toplines offer ankle flexibility but lack the sturdy support of high toplines.

We know we've given you a lot to think about. Come check out our vast selection of tap shoes at one of our locations in Marin, Santa Cruz, or San Jose and stay tuned for more information on tap shoes, such as how to achieve the best sound, and how to care for them.


Bring You Cleopatra Costume to the Next Level with Cobra Eyes

As we discussed a few days ago, a Cleopatra costume is a great choice for a strong, confidant, and beautiful character -- but even she can be kicked up a notch with some strong and sexy eye makeup. Yes, we're talking about cobra eyes.

Cobra Eyes


To begin assembling this strong look, line the eyes with a thick stroke of black eye liner. Be sure to go extra thick below the eyes for a bigger and bolder look. Wing the eye liner from the outer corner of the eye as shown in the picture above.

Next, it's time to add some color. Gold and blue are part of the Cleopatra look, so it makes sense to use these colors to highlight your peepers as well. Beginning from the inner corner of the eye, start brushing color over the lid beginning with a small area then widening as you approach the outer corner of the eye (see above). Layer the color on in this way starting with gold, then black, then blue, followed by a thin line of gold to end it.

If you're feeling particularly crafty you can use the eye makeup you've already purchased to paint small cobras at the corner of your eyes but you can still get the bold Egyptian look without them. Don't forget to check out our incredible selection of makeup, we have Kryolan, Ben Nye, and many more costume makeup and paint options that are sure to suit your needs!

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